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In meat-loving South Africa, climate concerns whet appetite for veggie burgers
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In meat-loving South Africa, climate concerns whet appetite for veggie burgers


[Image: 2022-11-03t060928z_2_lynxmpeia2054_rtrop...k=AXW8df_X]


In South Africa, a country where 'braai' all-day barbecuing is a national pastime, plant-based substitutes are making surprising inroads despite a deep cultural love of meat and hostility from the regulator.


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That could be heartening for climate scientists, who say shifting diets from emissions-heavy meat and dairy towards more plant-based foods is vital to the fight against climate change.

Plant-based meat substitutes are growing by 6.5 per cent a year and sales are expected to reach US$561 million by 2023, according to Research and Markets - more than half Africa's share of a global market forecast to hit US$162 billion by 2030.

That is still pretty niche - South Africans spent US$15 billion on meat products in 2018 and is now the world's 9th biggest per capita consumer of beef.

But the popularity of veggie alternatives would have been unthinkable even a decade ago and the market is outstripping forecast growth for meat. The shift has so unnerved South Africa's processed meat industry that in June it lobbed for - and got - a government ban on plant-based products using words like 'nugget', 'sausage' or 'burger' on packaging.
 
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