[Blake]

There are a variety of toys presenting in China’s market which can be classified broadly into electronic, mechanical, plastic and wooden toys. Traditionally the toy market was filled with medium or low-quality battery-operated gadgets, construction site, and decorative products, now it has shifted to innovative electronic toys, intelligent toys as well as upmarket plush toys and decorative cloth toys. In fact, the market becomes so wide and diversified with models, licensed toys (movie spin-offs, cartoon characters, etc), dolls, high-tech toys, educational toys, internet-compatible toys, it also creates toys for adults’ recreation and entertainment.

[Conner]

Kids are still the major consumers for toys. Under one child policy there are around 223 million children under the age of 14 in Chinese mainland. However, a policy has been issued by the Communist Party in 2013 titled the Decision of the Central Community of the Communist Party of People’s republic of China on Some Major Issues Concerning Comprehensively Deepening the Reform, relaxing the previous one child policy and allowing married couples to have two children if either parent is an only child.

[sadicke]

(11-26-2019, 05:17 AM)Conner Wrote: Kids are still the major consumers for toys. Under one child policy there are around 223 million children under the age of 14 in Chinese mainland. However, a policy has been issued by the Communist Party in 2013 titled the Decision of the Central Community of the Communist Party of People’s republic of China on Some Major Issues Concerning Comprehensively Deepening the Reform, relaxing the previous one child policy and allowing married couples to have two children if either parent is an only child.

There are some 16 million newborns per year on the mainland. According to projections by the Institute of Population and Labor Economics, Chinese Academy of Social Sciences (IPLE-CASS), there would be an additional one to two million newborns in China each year following the relaxation of relevant policies.

[Blake]

Electronic toys, especially high-tech ones with interactive function have become a major craze in the past few years. Educational toys become another growth area. In China, parents are paying more attention to children’s early education in order to cultivate creativity and hands-on skills.

[Conner]

(11-26-2019, 05:23 AM)Blake Wrote: Electronic toys, especially high-tech ones with interactive function have become a major craze in the past few years. Educational toys become another growth area. In China, parents are paying more attention to children’s early education in order to cultivate creativity and hands-on skills.

There is also big potential for adult toys sales in China’s market.  Compared to US toy market in which many companies started making adult toys at a much earlier time and have been in operation of specializing adult toys making, toys market in China seems to confine itself to the traditional children toy designing, so  adult market demand is ignored and missed.

[sadicke]

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